About
South Africa's electricity system is changing faster than most people realise. I try to explain what's actually happening. And why.
I'm a Wits mechanical engineer completing a Master of Management in Energy Leadership at Wits Business School. By day, I work in growth and partnerships at Plentify, a demand response and virtual power plant technology company with operations in South Africa, Australia, and the UK.
I write and create as a systems thinker, not an advocate. No green evangelism. No manufactured urgency. The work covers grid economics, market design, distributed energy resources, and the second-order effects of a transition moving faster at the edges than at the centre. I'm interested in how the incentives actually work; what the numbers actually say.
Reach · 12 months · 100% organic
June 2025 – June 2026
Impressions
206K
Professionals reached
102K
Followers
1,868
Best single post
78K impressions
319 engagements
Audience
Seniority: Senior 32% · Director 13% · C-Suite 8.7% · VP 5.6%
Industries: Financial Services 11% · Renewable Energy 8% · Consulting 6%
Locations: Johannesburg 34% · Cape Town 7% · London 6%
Named viewers: Eskom · Absa · Standard Bank · Discovery · Wits
TikTok
June 2025 – June 2026
Post views
219K
Total viewers
181K
Likes
11K
Followers
2,067
Comments
813
Shares
523
Audience
Gender: 54% male · 46% female
Age: 25–34 cohort 37.1% · 35–44 cohort 24.4%
Discovery: 90.9% For You page
Top searches: Eskom shutdowns · solar geyser South Africa · Johannesburg power outages
Content
The work spans five areas: grid literacy, household economics and energy bills, comparative markets across South Africa, Australia, and the UK, data explainers grounded in real numbers, and reactive commentary on policy and regulatory developments. LinkedIn explains how the system works. TikTok explains how the system feels. The two platforms are strategically distinct: not format variations of the same content.
Selected writing